HSBC UK
2019 Road World Championships
Building on their role as Lead Partner of British Cycling, HSBC took on sponsorship of the 2019 UCI Road World Championships held in Yorkshire. The week long event would attracted over a million spectators and a global TV audience of over 250 million.
With the look and feel of the ‘We are not an island’ campaign at it’s core, the brief was to create sponsorship material that would capture the excitement of the sport while remaining sympathetic to the HSBC brand. The final designs were applied across the county, mostly around the town of Harrogate, and backed up by a nation print and digital press campaign.
