Amber Leaf

Limited Edition Packs

 

Amber Leaf is the UK’s top selling hand rolling tobacco. Due to the ever changing tobacco advertising laws, the pack itself offered the last remaining opportunity to drive up sales.

Amber Vistas were created to evoke the feelings of relaxation and contemplation, conjured up by the careful process of rolling a cigarette. The serene sunsets and natural skies also emphasise the freshness of the tobacco product. The branding was applied more subtly than on the standard pack and the familiar yellow retained. As the pack is opened, more of the vista is revealed and then concludes with the sign off line ‘craft your moment’.

Project

Packaging

Branding

The work on this page was produced while working for LMC Design.